I was responsible for all aspects of the design and product render of this herbal tea package. The intent behind the design was to appeal to the value oriented shopper in a way that promised a sense of excitement while still feeling safe. The slightly angular font and the abstract shapes were designed to evoke of feelings associated with holistic traditions origination from India, China, and Mongolia. The smooth color gradients are designed to convey a sense of soothing warmth.
The product render was created using Blender. The intent of the lighting and staging was to model an idealized but humble kitchen interior.
The package design was created in a combination of adobe illustrator and adobe photoshop.